A new global language is being developed, inspired by “new media,” the surge in technology and the ubiquity of new symbols and images that have replaced traditional words. This language is forming as the market demands it, the consumer craves it and will inevitably affect traditional language use as we know it. It is a visual vocabulary with great benefits. As you who use the most cutting-edge icon-enabling technology (that the West takes credit for) ask yourself: Does any of this sound familiar? Are you as cool, hip, and innovative as you think?